1/8/2023 0 Comments Merchandising planogramProduct grouping is important here depending on the product type, product grouping can be per brand or product category for example. In contrast, products that customers ‘want’ should be at the be front of the store to lure people in the store, this is also called the Magpie effect.īesides exposing customers to as many products as possible, the store layout should also provide the shopper with a pleasant and exciting shopper’s journey through the store. Other techniques are positioning products that consumers ‘need’, in corners or at the back of the store, extending the journey that shoppers make in the store and thus increasing product exposure. By making smart use of the retail floor space available, the store layout can ‘force’ shoppers to pass a large part of the aisles in the store and increase the exposure to products. Therefore, the more products costumers can see, the more purchases they will make. ![]() ![]() Costumers cannot make impulse purchases instore, if they cannot see the products.
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